SAKS FIFTH AVENUE + NEIMAN MARCUS
Senior Design Lead | Promotions & Email
Exemplar Luxury Group · 2024 – present
Creative direction: Elle Strauss

I'm the sole promotions designer for two of America's best-known luxury retailers. Every promotion, from Friends & Family to gift-card events to designer sales, starts with a concept I create, across email, app, site and in-store signage.

I joined Neiman Marcus executing comps set by my manager. Today I originate every promo concept for both brands, build the decks and present to leadership. When Saks was added in May 2026, I took it on solo and raised my monthly output by 62%.

Neiman Marcus · 2024 – present

Neiman Marcus promotions run on a constant calendar of events, each with its own offer and audience but the same brand voice. My job is to make every promotion clear at a glance and still feel like Neiman Marcus, so an urgent offer never reads as a discount-store email. I also extended the work into in-store signage, so promotions read the same from inbox to sales floor.

Saks Fifth Avenue · May 2026 – present

Saks has a different voice: sharper, more editorial, more fashion-forward. Taking it on meant designing for two distinct brands in parallel without letting either drift toward the other. I extended the work into in-store signage for Saks as well.

The system behind it

Running two brands' promotions alone only works with structure. I built the promo workflow in Wrike that marketing, ecommerce and design now share, merged both brands' Figma workspaces into one, and aligned print and development handoff so finished work ships without rework. I also onboarded two copywriters and new ecommerce partners and trained a designer on Saks signage, building a team I can hand execution work to.